International Cases in Tourism Management. Susan Horner, John Swarbrooke

International Cases in Tourism Management



Download International Cases in Tourism Management



International Cases in Tourism Management Susan Horner, John Swarbrooke ebook pdf
Publisher:
Language: English
Page: 416
ISBN: 0750655143, 9780750655149

Review

"The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others.

...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students."
- D.C. Frechtling , Department of Tourism and Hospitality Management, School of Business, The George Washington University, USA

Book Description

Approximately 38 cases from the tourism industry examined in depth



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