Strategy Is Destiny: How Strategy-Making Shapes a Company's Future. Robert A. Burgelman

Strategy Is Destiny: How Strategy-Making Shapes a Company's Future



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Strategy Is Destiny: How Strategy-Making Shapes a Company's Future Robert A. Burgelman ebook
Publisher: Free Press
Page: 464
ISBN: 9780684855547


How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation. Granted the opportunity to track Intel's strategy-making through his close teaching collaboration with its chairman, Andy Grove, at Stanford Business School since 1988, Burgelman has written a definitive ...

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